As luck would have it, a couple of months ago I got a tweet from owner and Nicest Person Ever Clare asking about PR, so it was the perfect excuse to pop down and check out her beautiful store.
If you're a long-time reader of my blog you will know just how much I love supporting independent retailers, flying the flag for entrepreneurs across Sheffield and beyond. And I found Clare's story incredibly inspirational.
With buying and retail experience for the likes of Uniqlo (my favourite!) under her belt, Clare opened Fox + Feather when she was 8 months pregnant!! I still think that was a pretty insane move, but she's clearly unflappable and with the help of her small team has created a shopping haven full of quirky concession brands and pieces you wouldn't find in your standard high street store. The store has been met with national acclaim - scoring a well-deserved Highly Commended Award at Drapers Fashion Awards 2012 no less, in her first year!
I've picked out a few of my favourite pieces from the Fox + Feather online store, but if you're in the area it really is worth popping down to say hello and have a browse.
Hopefully Clare and I will be working together lots this year with the launch of a rather exciting new brand. It's all hush hush at the moment but what's more, they have a fashion blog which I may well be guest blogging on over the next few months, so watch this space!