Thursday, 1 May 2014


It’s strange, I have regularly blogged on here a couple of times a week for almost five years guys (FIVE YEARS, that’s a reception child!) and yet it feels like I haven’t invested my heart for a good few months.

A couple of weeks ago I read Jen’s blog explaining why A Little Bird had changed. I noticed she’d had an anonymous comment wondering where the “thrifty” element had gone, and Jen, quite rightly, justified why her content had grown, because she’d grown up too. I have loved her blog since waaay back in 2009, and I have always admired how she stayed true to herself.

You might have noticed I don’t really talk about Sheffield much these days, because the truth is 16 months ago I moved away. Financially, it doesn’t make sense for me to travel to cover stuff up there just because my SEO happens to be perfect for a Sheffield blog. I live 40 minutes away in the countryside, and I’m not going to apologise for that – I love it here. Sheffield was my life then, but now it’s different.

I want this blog to be more of what makes me happy. I want it to reflect how my life actually is now, and who I spend it with. I want it to be about MORE than a pretty dress because I am most definitely made up of MORE than that. If I met the person who is portrayed in this blog I worry I’d be bored to tears. In the dark depths of my gut I am terrified I’ve become this vacuous, anonymous fashion luvvie who, actually, has more interesting stuff to say because SHOCK HORROR clothes aren’t that important unless what you’re doing wearing them is worth a mention.

I like books, and dogs, and colorsplash cameras, and tattoos, and independent coffee shops, and running, and galleries and singing in the car and working so, very hard, and crazy guitar music that makes your heart beat, and cuddles and dancing with my best friends until you want a pizza. I like all of this stuff just as much, if not more than what is portrayed on Jazzpad, so something clearly needs to change.

I don't give a shit about SEO or page views or affiliation or no-follow links. I hate how the community doesn’t feel like much of a community any more. I used to get 28 comments on a post about painting a chair. While my stats haven’t changed, I feel like the blogging world has exploded and what was important a couple of years ago (making friends and sharing stuff) means tiddly squat now.

The best thing about blogging has been the opportunities it has brought for my career (I work in PR now and have somehow become the go-to blogging person for our clients), what I've built up all by myself (I still have to be proud of that) and overwhelmingly, the close friends I have made, who I text and meet up with and genuinely am proud to know. I'm even going on holiday with some of them this year - you know who you are - that is just amazing!

What I’m basically trying to say is that stuff here is going to change. My family and friends read this blog just as much as you lot do now, so I want it to be much more balanced. I'm taking ownership back of Jazzpad, and be warned PRs - I'll be much more selective of what I write about. 

Stick with me - you lot who know me I hope will see much more of "me" over the next few weeks, but for those of you I haven't had the pleasure of chatting over a bottle of cider with, hello, my name is Claire, and I'm really looking forward to getting to know you.


  1. YES! I agree with your comments about the blogging world, these days. I used to be happy to get to know with some of the other people in the blogging community and feel as though I was making actual friends. These days it feels as though nobody talks to you unless there's something in it for them, like a giant plyagroundy popularity contest and it makes me sad, as well as less enthused about the whole thing. I can't be doing with people who don't deign to speak to you unless they've checked you have good enough stats first. Gah.

    I'm looking forward to seeing more you, in your blog if I can't manage it in real life x

  2. Agree with everything in this. I think this is why a lot of us are shifting more into the 'lifestyle' category. It's much more fun to blog about what you're doing and seeing than just what you're wearing! Looking forward to seeing how your blog moves forward and getting to know you more :) I'm thinking of a similar change, as I've lost my passion for it recently!

  3. HOLLER! Go Claire! I decided this a few months ago and blogging has never felt better. I don't care for the freebies or events, I really don't give a shit. I shouted from the rooftops about I brand I loved and everyone thought it was sponsored, that really struck home. I turn away 80% of all PR stuff, I don't have the time or the care. I'm an independent lady + I blog about the stuff I want too!

    Can't wait to see what Jazzpad has in-store! If you need to talk (or having a general wing) I'm here! xxx

  4. Claire this remind me just why I love you. Next time you're n London, hit me up girlfriend!

  5. This is amazing Claire :) I'm really looking forward to seeing the upcoming posts, I like really feeling like you know the person behind the blog. Lifestyle blogs are definitely my favourites, I love the variety!
    emmerliejay x

  6. Amen lady!

    Can;t wait to see your new adventures x

  7. See you on the other side Claire, time to take things back. Wonder how we first discovered each others blogs? It was in the days of the few that's for sure, remember those days? We didn't realise how big things would be.

    Buckets & Spades

  8. It's so true! Many people these days are writing how much blogging world has changed and I couldn't agree more. I've never been a fashion blogger but I click on fashion post much less often than I used to do before, lifestyle is what is much more interesting to me these days. I'm really interested to see changes in your blog! :)

  9. Great post to read Claire- you were one of the first blogs I discovered a few years ago and I'm still a regular reader. You're far more than just clothes and outfits (although those are always awesome too as you've got pretty awesome taste!) and I'm looking forward to more of the things you're truly passionate about (especially anything music related!) :)
    Kaz at Sunshine Days x

  10. Looking forward to hearing all about the books, independent coffee shops and running :) (too many pretty dresses about these days anyway)

  11. Yes, yes, yes! I love posts that are a true insight into a blogger's personality. I hate the whole popularity thing too, blogging can get a bit Mean Girls at times. Sadly it seems so many bloggers these days will say yes to writing/featuring anything because it's free, more bloggers needs to be willing to say no if something doesn't fit. I'm always more interested in fashion posts but that doesn't mean lifestyle can't be incorporated into a fashiony type post. Our blogs are our babies, we need to do what we think is right for them and us as momz. ;)

    Tara x

  12. This is one of the (many) reasons why I love you Claire bear! I have been blogging for nearly 5 years now (!) and I have been feeling really lost with the whole blogging thing recently, I think the competitiveness is getting to me :(

    Can't wait to see where you go with Jazzpad <3

    Maria xxx

  13. Hi Claire! Props to you for being true to yourself and taking your blog in the direction that you feel is right for you! You have to do what makes you happy! Congrats on your 5 year blogging anniversary! That is quite a feat! P.S. Thank you so much for visiting my blog!

  14. "I feel like the blogging world has exploded and what was important a couple of years ago (making friends and sharing stuff) means tiddly squat now."Could not agree with you more!! That's exactly how I feel, it seems to be more about the brands people are working with and the exclusive events they're going to rather than the friends they're making and sharing their passions!
    Cannot wait to see what's to come - This is an exciting time lovely lady :D xxx

  15. Hello from a newish reader - I've only been reading Jazzpad for a few weeks so I'm looking forward to seeing more of the 'real' you. I think this is an issue a lot of us face - I've been blogging for nearly five years and I've definitely noticed a shift in many blogs, including my own. I want to focus more on the relationships that come out of blogging - the fact that you're going on holiday with your blogging buddies is kind of awesome!

  16. Just came across this post from Bonjour Blogger :)

    I couldn't agree more I was reading my old posts and although things have improved I feel far removed from what I used to cover.

    I want to get back to that - I used to have 40 comments and now I'm lucky if I get 5!

    I'm going to take up the 5 comments a day challenge!

  17. Great post Claire, I love your blog no matter how it evolves. I find blogging is hard at the mo with worries about traffic, comments, stats. I do love it and I try just to focus on this and not worry, but its difficult. Stay true to you though thats the best thing.



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