Sunday, 28 September 2014

#UOLEICESTER

#UO Store launch Leicester Urban Outfitters

Sound the alarm - Leicester has an Urban Outfitters! And it's about sodding time too. I can't count the number of stores in London on one hand, and given the calibre of Leicester's Highcross shopping centre it was only a matter of time before we got one. Dangerously though, I'm currently working approximately 20 steps away, sorry savings...

#UO Store launch Leicester Urban Outfitters#UO Store launch Leicester Urban Outfitters#UO Store launch Leicester Urban Outfitters#UO Store launch Leicester Urban Outfitters

I was invited along to the official press preview at the start of September to take a look around the store and the brands on offer. It's not as big as the nearest Nottingham or Birmingham stores, but it is certainly a start.

I spotted some of my favourite brands on show, including Sparkle & Fade and Pins & Needles (why do so many UO concessions come in twos?) and took home this rather wonderful reworked piece - thanks press team! I looooooved the influx of camo jackets and beanies, and those metallic flats are most definitely on my wishlist for Autumn.

Urban Outfitters can be at risk of churning out hipsters (Topshop, I'm also looking at you), but in small doses it can give just that right amount of alternative edge. Heck, if us Queens of Mainstream Saturday Night Television can find something to make us squee, then that's proof in the pudding.

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