Thursday, 6 November 2014

HOW BLOGGING HELPED MY CAREER


Aside from “where is it you live, exactly?” the number one question I am asked from readers and other bloggers is “what do you do apart from blogging?”

The answer to that is: I’m a full time PR Executive, and I wouldn’t be where I am today without this little blog of mine.

For some bloggers, those who foray into YouTube and have readerships of hundreds of thousands, blogging is their job. For the vast majority though, it is certainly a perk commanding hard work and commitment (it sure sounds like a job, doesn’t it?) but it doesn’t pay the bills on its own.

Funnily enough, my career means I get to work on the other side of the coin. If you have a blog yourself, you’ll know the lengths that the better PRs go to to get your attention, build a relationship and ultimately, persuade you to feature some of their clients on your little space of the internet. For a blogger, their main source of contact for collaborations is a PR, but for a PR, a blogger is just the tip of the iceberg.

The award-winning agency I work at is based in Leicester, and my clients include housing associations, retail manufacturers, local councils, animal rescue centres, and boutiques (and we’re growing!). A mixed bag, eh?

I write (and win) award entries, show journalists around eco developments, organise fashion blogger events, direct commercial photoshoots, create SEO friendly blogs and social media content, draft press releases and lifestyle features, and even pitch for new clients.

How did blogging help me get the job? Well, aside from demonstrating understanding of social media and digital engagement (and believe me, I have learned a LOT since I was hired), having a blog shows commitment. It was a real-time portfolio of my writing style, and an eye for design, especially if you work alongside graphic designers and web developers, is super helpful.

If you’re a blogger too and are wondering whether to put your blog on your CV, of course it depends on what you’re applying for. If it’s a retail position with a brand and you’re a fashion blogger, it’s a no-brainer. But other sectors might be similarly impressed by a regularly updated, well-presented website with a respectable following. Blogs aren’t commodities, they’re more personal than that, but there are benefits of making your hard work pay off.

Has your blog helped in your career? Leave a comment with your experiences and advice, I’d love to hear :)

Thank you to Viking Direct for this fab package of stationery to support this blog post - if there's one thing I've learned as a comms graduate it's the benefits of a carefully-thought out to-do list!

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